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Marketing, Branding & Creativity
The Right Roadmap
We will create a strategy that aligns with your business goals, and put together a plan so you know what you need to focus on, making sure you connect with your customers, stand out from competitors, and achieve measurable results.
Define your goals
Let's think of goal setting as the first step on a road trip for your marketing strategy. You wouldn't just hop in the car and drive aimlessly, would you? You need to know your destination. It's the same when it comes to diving into marketing plans and campaigns - it's crucial to know what you're aiming to achieve. Be it increasing sales, raising brand awareness, or getting more followers online, having clear goals gives your marketing plan a sense of direction and purpose.
Research the market
Now that we've set our goals, it's time to get a lay of the land. Picture this: You're an explorer, and the market is your uncharted territory. Before you set up camp (or in this case, launch a campaign), you need to know what’s out there. Who are the other adventurers? What paths have they taken? Who are the natives, and what do they like? This is where market research comes in. It helps you understand your competitors, identify potential customers, and figure out what makes them tick. So grab your compass, your map, and your sense of curiosity - let's dive into the wilderness of whatever market you are working in, and find some golden insights!
Carry out SWOT Analysis
So we've mapped out your goals and done some exploring. Now it's time for some honest reflection. Together we will work on your SWOT analysis. Think of this as a health check for your business. It's about identifying your Strengths (your superpowers), Weaknesses (that pesky kryptonite), Opportunities (lucky breaks waiting to happen), and Threats (storm clouds on the horizon). By doing a SWOT analysis, you can really assess where you stand in the market, what you're rocking at, and areas that could use some TLC. It's all about playing to your strengths, addressing weaknesses, seizing opportunities, and preparing for threats. This is where we roll up our sleeves and dive deep into the nitty-gritty of your business!
Choose Your Marketing Channels
The next process is similar to choosing the most effective tools from your marketing toolbox. The aim here is to identify where your target audience spends their time and how they prefer to consume content. Whether it's social media such as Instagram, live events, traditional channels such as magazines, email newsletters or a blog, the choice of channel should align with your business goals and preferences of your customers. Remember, successful marketing isn't about being present everywhere, but really making your presence count where it matters most.
Create, Track and Analyse your KPI's
I will help you set specific KPIs aligned with your business goals, and we will create a process where you can regularly track these to get real-time feedback and make necessary adjustments. Analysing KPIs can offer valuable insights into what works for your audience, helping refine your strategies giving you more successful campaigns.
Set a Budget
Establishing a budget is a critical step in your marketing strategy. As a creative business owner, it's important to understand exactly what financial resources you have available and how they can be most effectively allocated. I will help you create a well-planned budget to ensure that every penny spent contributes to achieving your goals.
Create an actionable plan for the next 90 days
It's a strategic roadmap that outlines your activities and strategies for the first three months after completion of this process. We will plan out what you are going do and then make a plan and put in processes, templates and tools to make it happen.
Checking in
While you navigate the first 30 days with your new marketing strategy and roadmap, I'm not going to just leave you to it. You will have unlimited email access to me during this time, to ask questions, I'm there if you need me to run through anything for you or give feedback and to help you tweak things if they aren't quite right yet.
